Doesn’t it seem like people are increasingly receiving weather information from “Apps?” In 2015, Five Thirty Eight asked 938 respondents, “How do you check the weather?” The phone’s default weather app lead with 23.2%. However, the second and fourth responses were local TV news (20.6%) and The Weather Channel (15.2%), respectively. When you add Weather Channel and Local TV 35.8% of respondents go to a TV source for weather information. This number doesn’t include other networks that have viewership as well. In the aggregate, TV is still the dominant source by my math. I suspect these numbers are even higher during weather emergencies or impending hazards. To find out, I reached out to three colleagues representing different parts of the weather communication enterprise.

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