Advertising is big business and as increasing activity moves online, so too do the marketing dollars. While 2015 saw an estimated $170.5 billion (bn) spent on online advertising globally, this figure is projected to mushroom almost 50% by 2018 to $252bn. But can anyone apart from the big guys snap up a slice of this lucrative business and leverage the Internet of Things to achieve it?

from Forbes – Tech http://ift.tt/1WlNJBr
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