“Complexity is our enemy,” said Rune Garborg, Executive Vice President at DNB.
It’s an intriguing way to characterize an innovation challenge. Norway’s largest and oldest private bank has to compete on numerous fronts, often facing competitors that didn’t even exist a year ago. Add to that the fact that many of those competitors are committed to using technology, customer-centricity, and marketing to disrupt DNB’s business.
“The competition is prompting us to do new things, and do them faster,” he continued. “We have to change our culture and mindset, and that starts and ends with embracing simplicity.”
Garborg continued: “We have lots of good ideas, maybe even more than we need. But the complexity of implementing them in an organization as large as ours can kill too many of them. Customers aren’t asking for complex products or experiences, either.”

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