How The Youku Tudou Acquisition Can Benefit Alibaba?

Shareholders of Youku Tudou, the U.S. traded Chinese online video provider, will vote on its merger plan with Alibaba on March 14th and the approval will make it a fully owned subsidiary of Alibaba. In November last year, Alibaba announced that it would buy the company in an all-cash deal for $ 3.67 billion to acquire 82% of its shares. Alibaba already held an 18% stake in the company. Youku Tudou, touted as China’s “You Tube”, is valued at less than 5% of Alibaba’s market capitalization and it holds a leading market share of more than 21% in the growing Chinese online video market. Through Youku Tudou’s acquisition, Alibaba can add it to its e-commerce portfolio, get access to a large user base, and strengthen its already dominant position in Chinese e-commerce.

from Forbes – Tech http://ift.tt/1nAmPtK
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