In cyberspace, every interaction can be broadcast to a person’s friends and contacts, which influences their views. In fact, losing a loyal customer who “unfollows” a brand on social media can have a ripple effect since about 10% of those who unfollow will tell their friends to do the same, and approximately 10% post a status update reflecting the change, according to Adweek SocialTimes.

from Forbes – Tech http://ift.tt/1USussX
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