Facebook recently announced that it now has 3 million active advertisers – 50% higher than the 2 million number reported by the company last year. A vast majority of these advertisers are small businesses and 70 percent of them are outside the U.S. In Q4 2015 the company’s advertising revenue grew by 57% on the back of a healthy increase in user engagement and user base. The company had 50 million active business pages on its platform as of December 2015 and active advertisers comprise only 6% of these pages, indicating the growth potential. Because Facebook provides additional features and and targeted advertising tools to businesses that use its platform, the company is able to generate strong growth in these key metrics. With a growing and engaged user base, there is strong growth potential for social media advertising.

from Forbes – Tech http://ift.tt/1pggmWw
via IFTTT