Samsung Electronics gained almost a five percentage point market share in the Indian smartphone market in Q4 2015, commanding a leading 26.8% share in the growing market. According to the ‘Brand Trust Report 2016’, Samsung mobile has emerged as India’s most trusted brand, with the highest confidence level among consumers based on a survey on brands conducted in 61 cities of the country. India is the second largest smartphone market in the world in terms of the active unique smartphone user base, which is more than 220 million. However, with smartphone penetration at 30 percent of the total population, there is huge growth potential in the region, which is attracting several players such as Chinese vendor Xiaomi and other local players. While competition is intense in this market, with a leading market share and high consumer confidence, Samsung is well-poised to capture the growing smartphone market in the region and India could boost its mobile phone revenues in the future.

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