With an 80% share in the Chinese search engine market, Baidu is the undisputed leader in the region where Google has entry restrictions. Baidu is now looking at ways to retain its users when they travel to other countries where Google has a presence. The company recently announced that it had launched a desktop and mobile mapping service in Japan, Thailand, South Korea and Singapore where most Chinese tourists travel. Baidu wants to ensure that its users have access to its mapping service while travelling overseas to avoid the risk of losing them to other competitors such as Google. While this strategy should enable the company to protect is domestic market share we believe it also opens up avenues for the international expansion of Baidu, especially in regions where its local advantage can work in its favor.
See our complete analysis of Baidu here

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