Business as unusual: business apps jump 80% year-over-year

When I surveyed B2B marketing leaders in 2014, only 37% said that apps were a key part of of their mobile marketing strategy. Judging by the 80% jump in business apps last year, and the fact that business is the third-most popular app store category in 2016 so far, that’s changing fast.

from Forbes – Tech http://ift.tt/1LQ94x9
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