1. Signs of a content bubble. More than ever, editorial and branded content (native ads) are going after the same eyeballs. Compounding that, an explosion of complicated text, video and graphic packages produced by and for content marketers are out of sync with smartphone users who want fast and simple. That reality will require a new round of mobile friendly, easy-to-consume native ads that will run smack into similar efforts by editorial newsrooms.

from Forbes – Tech http://ift.tt/1oJPj5H
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