While Macy’s terminated key licensing relationships after public outcry over the border wall and illegal immigration (Tell Macy’s: Dump Donald Trump), The Trump Organization appears to have expanded its relationship with Jeff Bezos’ Amazon.com (the largest Internet-based retailer in the United States). Why is it okay for Amazon to do business with Donald Trump, but not Macy’s? To find out – I asked several branding experts to weigh in and their answers surprised me, but first some context.

from Forbes – Tech http://ift.tt/1RndVu1
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