Sony just pulled a joker out of its sleeve and announced a whole new series of smartphones the company successfully kept under wraps until now. Totaling three 5-inchers at this point in time, the X series spans the midrange to high-end segments and bears a newly-refined design language.

The new range needs proper introduction and the PR team has kicked off with a series of promo videos highlighting key features. The Xperia XA sits lowest in the lineup and gets the most light-hearted presentation, also flaunting its edge-to-edge display.

The Xperia X (a model in itself) gets the 23MP camera of the flagship and and the video addresses that. The video of the Xperia X Performance focuses on, you guessed it, power. You can watch the videos below and get acquainted with the new range in wait of actual release this…

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