Is Drone Racing The New Superbowl For Brands?

There are a few ways to pique my interest in this cynical and ‘seen-it-all’ world we live in.  One of these ways is to receive more than 30 million hits on your first two events doing something.  The videos in question were an introductory video for drone racing and limited footage from two races.  If you aren’t sure what drone racing is imagine an empty stadium, shopping mall or large space with a series of rings in it that flying drones are piloted through at staggering speed.  There are crashes, collisions and some serious adrenalin involved.  Drone racing now has a league, imaginatively titled ‘Drone Racing League’ or DRL – and has more than $8m in investor funding from some impressive names including RSE Ventures, CAA Ventures, Hearst Ventures, Strauss Zelnick (CEO of Take-Two Interactive Software), Allen Debevoise (founder of Machinima), Grant Gittlin (CXO of Medialink), Lerer Hippeau Ventures, Lux Capital, Courtside Ventures, and Gary Vaynerchuk with Vayner/RSE.

from Forbes – Tech http://ift.tt/1SMV9iU
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