Honda is in the midst of an aggressive product launch, with five all-new models and two substantially revised vehicles hitting showrooms in less than 2 years. Many of these vehicles are also top sellers in their respective categories, suggesting the automaker’s efforts are working to grow Honda’s visibility and reach in today’s highly-competitive new-car market. And while Honda’s overall sales were up modestly (2.6 percent) in 2015, at Kelley Blue Book we tracked the brand’s transaction price growth at 2.7 percent. That’s higher than Chevrolet, Kia, Subaru or Toyota (and essentially tied with Mazda’s 2.8 percent price growth), suggesting the appeal of these new products is creating strong demand.

from Forbes – Tech http://ift.tt/1WCCJ2q
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