Part of designing a new product involves evaluating the competition—you determine the benchmark in your segment, then aim to beat it. For Daniel Kim, CEO of Lit Motors, which is building a fully enclosed self-balancing two-wheeled vehicle, that meant equipping his Ducati 1199 Panigale sportbike with sensors and turning laps on a racetrack to gather the data behind how a motorcycle feels and performs at 40, 45, and even 50-degree lean angles while cornering. By happenstance, he experienced his benchmark’s main weakness firsthand. That is, he discovered what it feels like when the human body collides with a stationary object at 80 miles per hour.

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