In the run up to Samsung’s #TheNextGalaxy event, the South Korean company is releasing its own series of five unboxing videos. Traditionally the stomping ground for the first reviewers and YouTube channel owners, Samsung’s move is a cunning PR stroke. It gives Samsung an episodic run up to the big reveal ahead of MWC, it dominates the term ‘unboxing video’ to help control the PR message, and it allows a dash of humour to be injected into the campaign.

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