It’s official, Microsoft has finally begun building strong brand equity and recognition with their Surface line of products. What years ago, back in the days of Steve Ballmer, was a boat anchor revenue drain for Redmond, has now become a crown jewel of the company. The latest iteration of the Surface Pro 4 and the new Surface Book are defining examples of best-of-class implementations of the company’s Windows 10 operating system and user experience value proposition, for Microsoft’s OEM partners to take cues from. In fact, certain high-end configurations of Surface Book have initially experienced pent-up, dare I say “Apple-like,” demand though the company has recently started taking orders again for availability in early March.  It’s safe to say Microsoft wants to expand on its Surface success and recent rumors of a “Surface phone” seem to hat-tip in that direction, though perhaps not as directly as Redmond’s recent patent filing.

from Forbes – Tech http://ift.tt/1Ql47Uo
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