Qualcomm’s New Smartphone Chips Go After Mid-Tier Asian Markets, Straight At MediaTek

Last Thursday at Qualcomm’s Financial Analyst Day the company made a slew of chip announcements ranging from the industry’s 1 Gbps wireless LTE modem to a custom designed smartwatch SoC and platform called “Snapdragon Wear 2100 SoC”. In between those,  Qualcomm also announced a few very overlooked chips that help strengthen Qualcomm’s position in the mid-tier of the market, which is still the fastest growing portion of the smartphone. Contrary to some beliefs, Qualcomm is not reducing its focus on the smartphone market, but rather refocusing their efforts to better utilize their vast portfolio of smartphone IP in SoCs. These new chip announcements are all perfect examples of this new focus, giving added value where Qualcomm can with their own IP without undercutting the high-end.

from Forbes – Tech http://ift.tt/1WnWkmX
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