Reports suggest that Amazon is looking to open physical stores in the future and the first step would be to open several bookstores in the U.S.  While Amazon opened its first physical book store in Seattle in late 2015, after the success of temporary pop-up stores, it appears that the company might now be looking at expanding its physical footprint. Although Amazon is an established player in the global retail e-commerce market which is expected to reach $2.5 trillion by 2018, e-commerce still would represent less than 10% of the global retail market.   We believe that by opening physical stores, Amazon might be looking to provide a more personal shopping experience to its consumers, reduce shipping costs by providing a store pick up facility and integrate the online and offline shopping experience for its consumers in addition to creating a strong brand image.

from Forbes – Tech http://ift.tt/20XrrZY
via IFTTT