According to eMarketer, the U.S. digital video ad spending is expected to reach nearly $15 billion by 2019, comprising more than 16% of the total digital ad spending.  And Facebook is working on several initiatives to attract video advertisers on its platform. The company believes that video is an important part of Facebook’s experience. And while 100 million hours of videos are watched daily on its platform,  the social media giant is now testing new experiences to enable people discover videos they might be interested in. We believe that as video consumption on Facebook continues to increase, with its expanding user base and ability to target a certain demographic profile, it is an attractive destination for video advertisers and the company can attract TV ad budgets, thus grabbing a higher market share in the video ads space.

from Forbes – Tech http://ift.tt/1SFN1AW
via IFTTT