“I’m just here for the ads,” is a Super Bowl party phrase going the way of the cave drawing. When media anthropologist look for the signs, Super Bowl XL, 10 years and two days ago, will be a critical moment in the dawning of a new advertising epoch. And like almost everything in digital media lore, users catalyzed a new kind of consumption that the most savvy marketing minds quickly co-opted for their brands. That was not a new reality 10 years ago, but a convergence of means and mindset was about to hit critical mass.

from Forbes – Tech http://ift.tt/1Pufjs3
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