“If you want to know what’s next, be the one to create what’s next.”
These are words of inspiration that we hear often in the entrepreneurship world at large, and seldom within industries whose potential for innovation is held back by decades-old legal and political institutions. Yet, these are also the words that Sammy Andrews, strategic advisor to the music industry and founder of Sabotage New Media, told an international audience of young music professionals last night, during the final panel at the inaugural FastForward Conference in Amsterdam.
It neatly summed up the atmosphere of the conference, in which a diverse group of young solo artists, entrepreneurs, technologists, label executives, promoters and digital strategists gathered at the Musiekgebouw aan ‘t IJ over the course of two days to brainstorm and discuss what the future of the music industry could look like. There was a cap on attendance at approximately 120 delegates, and one could count the number of speakers and delegates over the age of 35 on two hands. Moreover, the attendees hailed from cities around the world, from London to South Africa to Japan (I was one of the few delegates from the United States).
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