Sirius XM‘s recently reported Q4 2015 results were inline with the market expectations, and they showed a lot of promise. While increased investments in key growth areas constrained the company’s bottom line, the satellite radio provider did very well on the topline front with further inroads into the new car market. Sirius XM’s net subscriber additions for the year, at 2.3 million, were the strongest since 2007, even though the company’s runaway subscriber growth period is arguably over. Surprisingly, new vehicle penetration rate reached 78% during the fourth quarter, while it has expected to have saturated around 72%. Sirius XM’s connected services are drawing significant subscriber attention, which seems to be one of the reason behind the jump in its new vehicle penetration rate. As the company continues to expand this service, it can lead to a consistent rise in subscriber base going forward with expansion into the used car market playing a pivotal role.

from Forbes – Tech http://ift.tt/1nJ1sXm
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