All across the world, data analysis and reporting activities take place without first doing the work to determine the definition of the data going into the process. Where did this data come from? Is it the right data? Are we allowed to use this data? What other choices could we have made? How was it transformed? Are there any quality problems? And most important: Do we all understand this data in the same way? All of these questions fall under the rubric of the snooze-inducing term data governance. But let’s say that we answer all the questions listed above: How much more powerful does data become? How does it change the relationship between people and data in a business?

from Forbes – Tech http://ift.tt/20xa4il
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