In a primary campaign where terms like “unprecedented,” “audacious,” and “unbelievable” are the daily norm, and at a time of tumultuous change in media, technology, and marketing, political advertising on television – especially broadcast television – remains a powerful force. That spending will continue to provide a significant revenue stream to broadcasters in winter and spring primary states in particular.

from Forbes – Tech http://ift.tt/1Pn60gY
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