Does Apple need a reboot? For industry pundits and casual observers alike, it came as a shock this week when Apple projected that growth for its iPhone sales would see the slowest pace since 2007. That was the year of the iconic phone’s release. Apple’s stock price is now below the $100 mark – down almost $30 (c.24%) since 3 November 2015 – and broadly where it was trading back in July 2014.

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