Facebook Posts Solid Q4 Results On Rising Ad Pricing and Mobile Usage

Facebook significantly outperformed expectations in the fourth quarter of 2015, both in terms of financial and engagement metrics. The company registered 52% growth in revenue over the prior year quarter to over $5.84 billion, against a Reuters compiled consensus estimate of $5.36 billion. Operating income more than doubled to $2.56 billion and the company’s operating margin improved from 29% in Q4 2014 to 44% in Q4 2015. This helped Facebook post robust 116% year-over-year (y-o-y) earnings growth in the quarter to 54 cents a share. In terms of engagement metrics, there was 3% sequential growth each in Facebook’s daily active users (DAUs) to 1.04 billion and monthly active users (MAUs) to 1.59 billion. To put this in perspective, this means that over 20% of the world’s population logs in to Facebook at least once a month. This ratio varies from over 60% in the U.S. and Canada to 14% in the Asia-Pacific region.

from Forbes – Tech http://ift.tt/1ZWx1t6
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