Personalisation is the new frontier for e-commerce – it’s an opportunity for marketers to show consumers only the things they want to see and none of the things they don’t, save them time, and give them just the right amount of choice. That’s the view of one ex-Google employee Maximilian Madile, the Austrian born, London dwelling entrepreneur behind the fashion personalisation site Custom.cm.

from Forbes – Tech http://ift.tt/1PSUeqB
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