This year’s CES show is all but in the rear view mirror at this point but there was a common theme among notebook manufacturers that you may have missed if you weren’t paying attention. For years now, OLED (Organic Light Emitting Diode) technology has helped to deliver arguably some of the best smartphone display experiences in handsets. Samsung’s Super AMOLED technology came first and others like Google’s Nexus 6P, Motorola’s Droid Turbo 2 and Microsoft’s Lumia 950 series more recently have followed suit. Side-by-side, if you hold an OLED display-equipped phone next to a standard IPS display device, even of course Apple’s iPhone Retina display, the differences are stark. Brightness levels are superior, even in daylight, while contrast, saturation and color balance generally are significantly better with an OLED display. OLED displays have much more pop, with deep blacks and brighter whites. They also have much faster pixel response times at under 1ms. On the other hand, manufacturing large OLED displays gets expensive, so until recently they’ve been relegated to small screen sizes like 5 to 6-inch smartphones. However, that dynamic seems to be changing and manufacturing processes for building them are getting more efficient at scale. And the good news is the next mainstream adoption of OLED display technology looks like it will come to notebooks very soon.

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