78% see B2B marketings’ role expanding from demand generation to deal acceleration.
Predictive marketers are 1.8x more likely to consistently exceed shared organizational goals.
Predictive marketers are 2.9x more likely to report revenue growth at rates higher than the industry average and 2.1x more likely to occupy a commanding leadership position in the product/service markets they serve.

from Forbes – Tech http://ift.tt/1K5Pp0x
via IFTTT