While creating a music service was not what the founders of YouTube were going for when they first started the video hosting site years ago, it is now the largest streaming platform in the world. Google isn’t ignorant of the millions of music videos that are stored on its servers, or of the billions of hours that people around the world spend watching them. Many streaming platforms have a hard time differentiating themselves, as with the majority of them, the music is the same. If somebody wants to hear the latest Rihanna album, it’s available everywhere, and it sounds the same no matter where it’s coming from (unless you believe all the hi-fi hype).

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