Four years ago as Hewlett-Packard, the company appeared to deprioritize the premium PC space.  The company appeared a lot more focused on the much higher volume mid-range and entry-level space than the lower volume, yet higher profit margin space dominated at the time by Apple. It’s a tough space, particularly if you forecast incorrectly and sit on expensive, cutting edge supplies. Tooling, engineering, distribution and marketing are the most expensive in the space, too. The premium space requires a high level of commitment to details, design and premium features. Marketing, experience and branding then needs to follow suit. If all those aren’t in place, it’s very hard for any company to command a premium price. I believe this has changed in the last two years at HP Inc.

from Forbes – Tech http://ift.tt/1QeGitJ
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