Recent studies have pointed to an increasingly confusing and contradictory set of perspectives on the Chief Digital Officer (CDO) role.  It’s true that the role has arisen in the last five years born out of the need for companies to shift their business models and processes as smaller and nimbler competitors offer online and digital solutions.  At the same time some have pointed out that the role overlaps with other functions such as marketing, product design and IT, making it nothing more than titular role.

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