I can still remember the angst at Newsweek in the mid-80s as slumping ad pages ate away at the size of each issue. The business side grumbled about lackluster covers. Editors, myself included, ridiculed sales guys (we could call them that back then) for their martini lunches with soft-shell crabs. On elevators, we made nice to each other before exiting to different floors that neither side would dare set foot on. The newsroom’s collective view: “There’s nothing wrong that another ad page won’t fix.” Of course, the issues — cable TV news, satellite transmission, the ban on tobacco ads — ran deeper than the Big 3 newsweekies would admit, which partly explains why only one really remains today. Also instrumental to their fate was traditional media’s Church vs. State divide. It prevented any kind of sincere cooperation.

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