“Let’s Play” has become not just a call to action when playing a particular game, but an entire genre of YouTube videos, arguably the most popular on the entire site, thanks to the rise of “Let’s Players” like PewDiePie, Markiplier, and the Achievement Hunter crew. They play games, record commentary and upload the combination to their channels, and the popularity of the format has exploded the past few years, right alongside the rise of Twitch livestreaming.

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