Shortly before the winter holidays, the Interactive Advertising Bureau (IAB) and Ernst & Young issued a joint report estimating the annual cost associated with a triad of fraudulent practices: infringed content (also known as piracy), invalid traffic, and “malvertising.”  Their findings were arresting: each year, the digital advertising industry loses approximately $8.2 billion to fraudulent activity — $2.4 billion to piracy, $4.6 billion to invalid traffic, and over $1.1 billion to malvertising. (In the interest of full disclosure, my company was one of the report’s sponsors.)

from Forbes – Tech http://ift.tt/1ZgJdo9
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