It may still be fairly new to the streaming music landscape, but that isn’t stopping Apple’s newest venture from accruing a huge audience. The company confirmed the other day that there are now ten million Apple Music subscribers . The new streaming app went live on June 30th of 2015—just over six months ago, and in that time it has become a serious player in the streaming music space, just as it did before when it launched iTunes and upended the business entirely.

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