Every CFO knows that their company needs a Financial Planning and Analysis (FP&A) function, but if a recent study by CEB is any indication, they may sometimes feel that FP&A is a low-return cost center. Faced with increasing data volumes and new data types (e.g. text, unstructured) being exploited by their peers in marketing and operations, many FP&A groups have spent the past several years investing in their analytic capabilities. The problem is that too often, both FP&A and the CFO see insufficient evidence of a solid return on investment.

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