Intel CEO Brian Krzanich had the leadoff spot in the lineup of big name CES 2016 keynotes and used the opportunity to highlight Intel’s work with just about everything except PCs. However, absent from Krzanich’s presentation was any mention of car tech, which is notable since the transformation of cars into self-driving, mobile entertainment centers is a major theme this year. No less than 9 automakers and dozens of suppliers will be occupying 200,000 square feet, up 25% over last year, to show off products this year. Ignoring car tech, even as Intel’s competitors were making major announcements, was a mistake and casts doubt on the company’s strategy in this important, emerging market. One wonders whether Intel is repeating the mistakes it made in mobile and letting another big market slip into the hands of competitors like NVIDIA and Qualcomm.

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