Gartner defines dark data as “information assets organizations collect, process and store during regular business activities but generally fail to use for other purposes.” Similar in concept to “dark matter,” where invisible forces affect visible celestial objects, data collected by companies goes unnoticed, unused and generally forgotten. However, businesses are missing significant business value by letting dark data go by without pause and careful attention. In fact, by capturing and using dark data to their benefit, companies can better meet customer needs and, as a result, get a leg up on the competition.

from Forbes – Tech http://ift.tt/1Z9RBej
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