The announcement by Trendit, an Israeli-registered provider of cutting-edge technology for real-time monitoring of crowd behavior, population movement and trend analytics, to raise £4 million (c.$6m) imminently through a new share offering on the London Stock Exchange’s main market could pave the way for an “exit at some stage” over the next few years. It chose London over New York to list as a result of strong investor interest in data analytics firms and the UK’s handy international time zone.

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