The average person’s attention span is now even shorter than a goldfish’s, and mobile is pervasive, with activity on smartphones and tablets accounting for 60 percent of digital media time spent in the U.S. No wonder so many marketers are intent on creating brand messaging that’s easy to notice, easy to read and easy to digest. But if that’s your principal focus, are you also creating sales and marketing content that’s easy to forget?

from Forbes – Tech http://ift.tt/1mctlqe
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