This year’s Key Digital Trends report from Social@Ogilvy highlights one point of pressure for Google and Android that will have to be addressed in 2016, namely the impact of adblockers on Google’s mobile business. Not only does it have an impact on Google’s revenues from smartphones, Apple is subtly applying pressure to distort the market away from ad-supported online properties and depress Google’s inventory.

from Forbes – Tech http://ift.tt/1NX48uw
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