I have been researching toys for the past five years and one thing I’ve noticed every holiday season is this: parents feel overwhelmed by licensed toys. Oftentimes, they buy them only to check off a list (to get it out of the way) rather than thinking that the toy benefits the child.  Each year, as new heroes and heroines capture little kids’ hearts, parents just end up buying more of the same but with a new face on the cover. This makes shopping rather dreadful and the cycle continues each year. Not surprisingly, licensed toys sales has grown 7 percent totaling 31 percent of all toy sales.

from Forbes – Tech http://ift.tt/1IWz1iy
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