Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation through design.
Design thinking doesn’t guarantee innovation, but innovation always hinges on design-thinking principles.
As the popularity of design thinking continues to expand and spread across a variety of domains, it begs the question: Will design thinking ever reach the point of diminishing returns? In a recent Harvard Business Review post, IDEO CEO Tim Brown entertained a similar question: “When everyone is doing design thinking, is it still a competitive advantage?”

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