Tying quantified self – the business my company, Withings, is involved with – to environmental concerns is not as absurd as it may seem. For starters, the data-driven approach of both domains means that quantifiers and environmentalists share an intellectual backbone. As the famous physicist Baron Kelvin once put it: “ when you cannot measure , when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.” Withings’ smart devices help quantify the state of an individual’s health, and functions on the premise that you can only improve something you can measure. And the COP21 – UN Conference on Climate Change would not be taking place in Paris right now, if scientists were not able to assess how many tons of CO2 and other greenhouse gases we send out in the atmosphere.

from Forbes – Tech http://ift.tt/1SPPFQV
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