Last week, I started a discussion about how customer loyalty is evolving. Today, I’d like to explore how too often, the recognition a customer enjoys as a loyalty member is disconnected from his/her experience elsewhere with the brand and what you can do to change that. Naturally, a customer expects that having a relationship with a brand includes being recognized – after all, she is part of the tribe, right? But what happens when that loyal customer is treated like a stranger, instead of like family?

from Forbes – Tech http://ift.tt/1lPMHkB
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