The world has a short memory it seems, especially when it comes to disruptive innovation that dies before its time. Remember Outbox ? Many won’t, but it was a startup that launched in February 2013 with a mission to give people the choice to receive their snail mail via email. The premise was very simple: Outbox would collect your real-world mail three times a week, digitise the content, then make it accessible on online for access at your convenience. It was a success, especially in the light that the USPS was grossly inefficient. And people loved it.

“Amazing service – can’t live without it. Read, sort, forward and unsubscribe from your physical mail, all online.” – Naval Ravikant, founder/CEO of Angellist

But it was shortlived.

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