“I think we’re still in the early stages of the Wild West with mobile,” said Greg Peters, Founder, Chairman and CEO of Inform (formerly  NDN.) In a wide-ranging interview, Peters reports enormous change in the devices where Inform’s traffic originates. “In 2014 we started the year with about 6% of our video views coming from mobile, and we ended the year with almost 30% coming from mobile. And this year we’ve seen times where 45-50% may be coming from mobile, and that’s usually the weekends.”

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