When did “Uber” become such a versatile word? Uber itself is obviously now the go-to reference for massive industry disruption.  But now it also seems to be a description of what happens when an industry is being disrupted.  At the start of November, the head of energy giant RWE’s Innovation Hub, Dr Braunschmidt, suggested at European Utility Week that she would far rather RWE “do an Uber than be Uber-ed”.  I guess this is a demonstration of just how world-changing Uber has been.  Good for them.

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